The grand opening of Golfzon Social in Brooklyn, New York was an immersive activation that needed to quickly build buzz within the community.. Influencers played a key role, capturing the event's authenticity and generating positive buzz. The evening featured an artfully-curated craft cocktails with food pairings, pro demos on the #1 golf simulators globally, and a top local DJ to liven up the night. Guests received custom golf-centric swag bags, With coverage from 152 news outlets and 13.4 million impressions, the event marked a successful launch.